What SF Buyers Expect From a Top Realtor | Janice Lee
What to expect from a top San Francisco realtor Author: Janice Lee | Last Updated: July, 2026 Most buyers who call me have already done the work. They know the comps, they’ve toured half the listings on their phone, and they’ve been burned enough by agent-speak to be wary of the next one. Fair enough. So rather than pitch, let me lay out what your agent should be doing for you in this city, and you can measure whoever you hire against it. Neighborhood knowledge that goes block by block City-wide data won’t help you much here. Your agent should know why one side of a street in the Mission prices differently from the other, how SoMa has moved over the last two years, what the Sunset does when rates shift. Walkability, transit, commute times, school enrollment boundaries, what’s going up two blocks over. If the answers sound like they came off a listing site, keep looking. Straight talk about what things are worth You’ve run your address through an online estim...