Real Estate Client Expectations in a Tech-Driven World
Real Estate Client Expectations in a Tech-Driven World Remember the days when selling a property meant your real estate agent hammered a sign in the yard and put a lockbox on the doorknob? Today's world of selling properties looks vastly different with the advances and conveniences afforded by technology and the Internet. However, with that comes higher expectations of a seller's real estate professional. Sellers are more sophisticated about the real estate transaction, thanks to the proliferation of online information. They want to know things like what kind of marketing their agent does, how that agent uses online tools, whether staging of their home is included in the agent's services, what kinds of photos will appear on the agent's website and brochures, and whether twilight open houses will be held. There are some important new developments for sellers to know: • Expanded listing exposure. Multiple Listing Services (MLSs) can now collaborate through ...