Steam ovens, wine cellars rank among top features to sell an SF home at a premium.
Home buyers are looking for amenities that signify a certain lifestyle, and that lifestyle involves homemade pizza served with a well-paired wine, according to Zillow’s annual Home Features That Sell Survey. The survey looked at marketing terms in home sales nationwide, but “pizza oven” and “wine cellar” were particularly popular keywords among San Francisco listings. Nationwide, homes that marketed these features sold for 23 percent and 31 percent higher than their expected values, respectively. The terms added even more value to “entry-level homes” priced in the lower third of their local markets, according to the survey. “Home purchase decisions can be emotional and a home may command a premium if it speaks to a home buyer’s aspirations,” explained Zillow’s Director of Economic Research Skylar Olsen. Based on the survey results, it appears that many home buyers’ aspirations are centered around the kitchen. Professional appliances, outdoor kitchens and pot fillers were all i...