Why it's Smart to Work with the Market Leader when it comes to Buying or Selling a Home

In real estate, as in many things in life, size and experience do matter. Buying or selling a home is often the single largest financial decision any of us will make in our lives. It's an extremely complex and time-consuming process, with lots of exciting opportunities but plenty of potential pitfalls as well. This is no time to take a chance by working with an amateur. 

 

Especially in today's challenging market, it pays to use the best real estate company in the field. Hiring the top real estate brokerage means you're working with the most successful company in your local market, whose agents have a long and proud track record of efficiently and effectively marketing properties and helping consumers just like you find the home of their dreams.

And in the Bay Area, that undisputed real estate market leader is Coldwell Banker Residential Brokerage.

 

Coldwell Banker's record of success dwarfs all other real estate brokerages. The company's agents have successfully represented twice as many buyers and sellers in the Bay Area as their closest competitors so far this year. And their market share as measured by total sales volume is more than 50 percent higher than the second-place real estate company in the area.

Through its internationally renowned Coldwell Banker Previews® program, the company leads the luxury home market in Northern California, representing more than 22% of all dollar volume sold of properties over $1 million.

 

This kind of professional success doesn't just happen. It's earned by the hard work of more than 2,600 of the most experienced and savvy Realtors in the business who work for Coldwell Banker Residential Brokerage's 39 offices around the Bay. Their proven track record is just one reason why buyers and sellers, year after year, come back to Coldwell Banker for all their real estate needs.

Because Coldwell Banker's sales professionals have handled so many transactions, they truly understand the ins and outs of the local real estate market. Our Realtors not only know the homes and specific neighborhoods in our communities, they often know the sellers and potential buyers, the local schools, community parks, commute times and even some of the best restaurants for great pasta!

Working with the industry leader also means having the networking advantages that small brokerages can't touch.

The real estate business has changed so much over the years. While the buyer of your home may still come from across town, there's also a decent chance that he or she may come from across the country – or even across the Pacific or Atlantic. Having the local, national and international reach of Coldwell Banker expands your marketing potential in an increasingly global economy.

Coldwell Banker Residential Brokerage has 62 office locations and more than 3,600 sales associates throughout Northern California.  Last year the company handled 13.5 percent of all dollar volume sold in Northern California, more than double its nearest competitor. In all, the Coldwell Banker organization boasts 85,000 sales professionals in 3,100 offices across the country and more than 600 additional websites around the globe.

Some other advantages of working with Coldwell Banker Residential Brokerage, the market leader:

• The best agents in the business. A real estate company is only as good as its individual agents. Year in and year out, our agents often rank among the top Realtors – not just in our local market, but throughout the United States. Nationally, Coldwell Banker scooped up more spots than any other brand in this year’s prestigious Wall Street Journal/Real Trends ranking of the top 1,000 Realtors in America. A total of 218 Coldwell Banker agents made the list for sales volume and number of transactions, fully one out of every five honorees!
• Superior professional experience. Our agents are some of the most seasoned veterans of the Bay Area market. Many have helped consumers buy and sell dozens or even hundreds of homes over the years. Our highly skilled agents have managed to succeed for their clients in good times and in bad, in booming markets and in recessions.
• Local market knowledge. There's an old saying that "all politics are local." The same can be said about the real estate market. It doesn't matter what the national real estate market is doing; what matters most is what is happening here in the Bay Area. You need a real estate broker that knows your market and the homes within your price range. Coldwell Banker agents know the ins and outs of different neighborhoods, how best to effectively market your home or which areas might provide you with the best home to suit your needs and budget.
• A leader in corporate relocations. Business relocations account for a number of homebuyers in many cities. Few real estate companies generate more corporate relocations in Northern California than Coldwell Banker Residential Brokerage. Each year, we assist nearly 5,000 relocating buyers and sellers. Our connections mean we'll show your home to corporate transferees that most real estate companies don't have access to.
• Incomparable marketing support. Coldwell Banker Residential Brokerage provides critical exposure of your home through a sweeping, aggressive local and regional advertising presence. The power of global advertising with the most recognizable brand name in real estate puts your listing in front of an ever-increasing pool of potential buyers.
• Cutting-edge Internet exposure. Nearly nine out of 10 homebuyers begin their real estate search online. It's no longer enough to use traditional print and direct mail advertising to sell a property. Coldwell Banker offers not just one but a host of popular websites to match buyers and sellers. Besides Californiamoves.com and ColdwellBanker.com, we tap into sites hosted by the New York Times and Wall Street Journal, REALTOR.com, Trulia.com, Yahoo Real Estate and many more.
• Superior training for agents. The real estate business is a very challenging and complex field that changes all the time. That's why it's critically important for agents to stay on top of the latest professional and marketing issues. Our agents receive comprehensive training in all aspects of the real estate transaction process. By receiving the most up-to-date professional education, our agents make sure you receive the very best possible support to meet your real estate goals.

Buying or selling a home is never easy. But by working with the best real estate company in the industry you can make the experience a whole lot easier. If you've been thinking about buying or selling a home, now's a great time to jump into the market. And Coldwell Banker Residential Brokerage professionals are ready to help you get the most for your property or find the home of your dreams. Just give me a call at 415-832-9151 and I'll get started today!

[ via Reality Check ]

Janice Lee

415-832-9151
International President’s Circle

Top Producer, Realtor
TRI Coldwell Banker Previews International

JaniceFLee@Gmail.com

www.JaniceLeeHomes.com

DRE #01720205